Dig Gets New Job

Dig Gets New Job

The puppy “Dig” is going to help promote Florence as part of a new marketing campaign. Protagonist of a series of children’s stories, Dig is author Joshua Held’s creation and will be used to describe and explore the many interests of Florence. The campaign,

bookmark
Thu 07 Jul 2005 12:00 AM

The puppy “Dig” is going to help promote Florence as part of a new marketing campaign. Protagonist of a series of children’s stories, Dig is author Joshua Held’s creation and will be used to describe and explore the many interests of Florence. The campaign, organized by the APT Tourist Agency of Florence, and in collaboration with hotel owners, will also be offering free hospitality to children under 12 years of age until December 31.

Related articles

NEWS

Street marketing campaign encourages informed shopping in Florence

The environmentally friendly pavement "graffiti" is part of the continued Enjoy Respect Firenze scheme.

NEWS

55 million euro to redevelop Fiorentina’s football stadium

The Italian government has partially returned the public funding.

NEWS

Frances Mayes awarded with honorary Italian citizenship

The bestselling author is believed to be the first American writer to receive the honour.

LIGHT MODE
DARK MODE