Coronavirus: Supermarket priority lines

Esselunga and Coop recognize healthcare workers

Editorial Staff
March 24, 2020 - 16:59

Italian supermarkets have proven reactive and compassionate during the coronavirus crisis, quickly adapting limited access measures and ensuring fully stocked shelves. One problem, however, is the long lines at urban supermarkets, often up to two hours long. A Welsh Florence resident who prefers to remain anonymous wrote to the head office of Esselunga with a proposal: could they create priority lines for healthcare workers? She notes that after interminable shifts, many doctors, nurses and surgeons are also isolating alone, and the last thing they need is to spend their precious rest time waiting in line.

 

 

supermarket line florence coronavirus A lineup at Esselunga in Florence | Ph. Tommaso Olivieri for @arttrav

 

 

Not 24 hours after our her request, Esselunga responded: "Effective immediately (March 20, 2020), at all Esselunga stores, a priority line will be dedicated to healthcare professionals and to volunteers making purchases and deliveries for the elderly or families in need. Authorized personnel must be equipped with appropriate ID."

 

 

Shopping at Coop.fi | Ph. courtesy Informacoop

 

 

Unicoop Firenze supermarkets followed suit on March 21; fast-track access for volunteers had already been organized, and was extended to healthcare professionals.

 

 

UPDATE March 26: Coop.fi has also announced that it will freeze prices on all goods until May 31 to protect families' buying power.

Support The Florentine

The Florentine is still here.

“Thank you, The Florentine, for the support you’ve offered to the city of Florence during such a difficult time.”

—Andrea

We’ve kept our promise to stand by your side during lockdown with real-time updates on legislative changes to inform local readers; with thoughtful words and iconic photography in Healing not Broken, a commemorative special issue; a more frequent and redesigned newsletter; and TF Together, our live interview series on Facebook and YouTube.

We’re bruised, but alive. We’re hurt, but refuse to break. Our advertising revenue has all but vanished, but we are striving to stay true to our mission as the English News Magazine in Florence since 2005. It’s thanks to our readers, the international community of Florence, wherever you are in the world that we are still afloat as Covid-19 relinquishes its grip on Italy and the economic crisis begins to bite.

If The Florentine is here tomorrow, it’s thanks to you.

Please donate to help us continue our coverage from this city we love.

Our request

We’re asking Florence lovers, here in Italy, in the US and further afield, to pledge what you can to guarantee coverage in the short- and mid-term.


Donation Total: €20,00

more articles

Comments