Chanel has chosen Florence as the destination for a runway show, to be held on Tuesday, June 7.
Stazione Leopolda is expected to be the backdrop to the Métiers d’Art collection on display for 1,000 invited guests from 7pm, with a mixer afterwards. A DJ will play, accompanied by a French singer and cocktails for the high-profile attendees.
The 2021/22 looks, designed under the leadership of creative director Virginie Viard, first saw the stage last December in Paris at the Le19M, the maison’s recently opened building dedicated to their artisan fashionistas, designed by French architect, Rudy Ricciotti.
After being exhibited in Florence, the garments will be available to buy in Chanel boutiques all over the world from June 2022.
Viard, who took over from Karl Lagerfeld after his death in 2019, started her career as an intern at Chanel in 1987. She was only absent from the fashion house for five years when she followed Lagerfeld to work at Chloé. Karl fondly referred to his faithful long-term colleague and assistant as “my right arm and my left arm”.
Chanel has chosen Florence as the destination for a runway show, to be held on Tuesday, June 7.
This particular A/W collection involves variations on the classic Chanel suit, long skirts and dresses, and lots of wool. Expect deep rouges and purples as well as the standard black, whites and greys, with a pop of pink and silver. Featured designers of the 59 looks include Goossens, Lemarié, Lesage, Lognon, Maison Michel, Massaro and Montex, whose craftsmanship created the parts to complete the collection’s whole.
Apart from bringing French fashion to Florence, the event hopes to boost the local economy and beyond, with 50 per cent of Chanel’s production taking place in Italy. Bruno Pavlovsky, the atelier’s fashion president, will speak about this at Florence’s Chamber of Commerce on the morning of the June 7 event.
