Firenzecard launches the photo challenge #FromFlorenceWithLove this summer, as a way to encourage people to make the city and its art theirs. The challenge runs from May through October 2016 and asks Firenzecard holders to take a selfie or a photo of themselves with one of the network’s 72 museums and monuments. Photos should be shared on Instagram or Twitter, or uploaded on their website, and Firenzecard will be resharing many of them on their social channels.
Prizes include digital subscriptions to The Florentine, the possibility to appear on future billboards, and a champagne toast next Valentine’s Day. Three monthly winners of TF subscriptions will be interviewed and their thoughts on the city published in the July, September and October issues.
