DF#11 – The Foundation Issue

FREE DOWNLOAD – Spring 2024

DF Magazine is a magazine aimed at promoting Florence as a quality destination by Destination Florence Convention and Visitors Bureau.



Destination Florence celebrates its new start as a Foundation with a dedicated DF magazine to mark the occasion. Moving towards the future with reinforced goals and energy for
their objectives, this special issue explores the past, present and future of
Destination Florence, with words from its former and current presidents in addition to the usual features of Destination Florence magazine.

Learn about artificial intelligence in the hotel industry and the 150th anniversary celebrations for the Mercato Centrale, as well as the plans for a greener future for transport in Florence and the countdown to the Tour de France.

DF Magazine promotes Florence as a quality destination and is created by the Destination Florence Convention and Visitors Bureau in partnership with The Florentine.



For 20+ years, Destination Florence Convention & Visitors Bureau has been the official association for promoting Florence as a destination. The mission is to attract quality leisure tourism, MICE (meetings, incentives, conferences, events) and destination weddings.