In the age of megabuses, massive tour groups and audio guides, it’s not every day that a Tuscan tour operator makes it to the ten-year mark. But on April 21, Florencetown will celebrate its decade-long dedication to high-quality tourism, complete with a party in piazza Strozzi.
The Florencetown team
Florencetown stands out from the herd for its friendly and focused brand of hospitality—they organize all of their own excursions and view their participants as their guests rather than as tourists. It’s an approach that rubs off on the travelers themselves, who then feel a responsibility to enjoy Florence and Tuscany in ways that are both exciting and ethical.
The lessons and tours offered range from Vespa outings and classic Tuscan wine tours to specialized cooking courses and VIP experiences like their “Dinner with David” or “Breakfast at Uffizi’s” options. Ferrari and fashion-themed itineraries are also among the top offerings.
There’s a passionate pair behind Florencetown’s success: university friends Luca Perfetto and Urbano Brini founded the company in 2006, aiming to present Tuscany and its capital from an authentic yet accessible perspective. Ten years on, they’re driven forward by their continued commitment to transparency, trying everything first for themselves and relying on a team of trusted friends, guides and fellow professionals. Relying on these sustainable strategies means that Tuscany leaves a lasting imprint on travelers, rather than the other way around.
Founders and friends Luca Perfetto and Urbano Brini
