The cover of coffee maker Lavazza’s calendar for 2014 features a photo of the Spanish avant-garde chef Ferran Adrià. Seven other of the world’s top chefs also appear in the calendar, striking whimsical poses for German photographer Martin Schoeller. Lavazza’s calendars, which the company has produced every year since 1993 and which feature work by top photographers, are a powerful tool in globally promoting the image of this fourth-generation family company. In fact, today, Lavazza is one of the world’s best-known coffee brands, with four production facilities in Italy, foreign subsidiaries in France, Germany, Spain, the United Kingdom, Portugal, Austria and the United States, and a rapidly growing distribution network throughout 90 countries.
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