The French term vin nouveau and its Italian counterpart, vino novello, literally mean ‘new wine.’ However, the ‘new’ in nouveau and novello of these wines is literal in another sense: while governo all’ uso toscano has been reintroduced of late, vin nouveau and vino novello are relatively recent inventions, made possible by innovations of the past 80 years—making them ripe for modern marketing techniques.
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