Despite still struggling to recover from the devastation of World War II, the city of Rome was in delirium on January 27, 1949. That Wednesday, at 10.30 in the morning, the Hollywood superstar Tyrone Power married the shapely young actress Linda Christian at the church of Santa Francesca Romana, which had been decked out with 2,000 beautiful carnations and newsreel cameras for the occasion. Hailed as the “marriage of the century”, 1,000 Italian riot police were there to contain the crowd but failed to hold back the over 8,000 fans waiting outside the church, near the Fori Imperiali, for Linda Christian when she arrived 22 minutes late. While the crowd closed in around the couple, all eyes were on the bride. Regal in an embroidered white satin three-quarter sleeved, form-fitting dress, buttoned up to the collar and with a very long train, the actress wore a fitted headpiece decorated with pearls to hold her delicate veil. Today, that dress is as elegantly timeless as it was all those years ago thanks to the Fontana sisters, Zoe (1911–78), Micol (1913–2015) and Giovanna (1915–2004), the three creative siblings who designed and made it, and who were pivotal in establishing the “Made in Italy” fashion brand internationally.