YellowSquare hostel opens in Florence’s viale Redi

YellowSquare hostel opens in Florence’s viale Redi

Student hostel YellowSquare opens in Florence's viale Redi, with 250 dorm beds, a rooftop pool, bar and restaurant.

Tue 12 Apr 2022 4:19 PM

Florence has gained some vibrant new student accommodation with the opening of YellowSquare in viale Redi.

Yellow Square
Bright colours and contemporary design in the dorm-style accommodation at YellowSquare. Ph.Iuri Niccola

Located near the Fortezza da Basso and well-connected to the city centre by tram, the hostel is the latest inauguration from co-founders Fabio and Marco Coppola, two brothers who started the successful YellowSquare brand by renting out a few beds in a Roman apartment 22 years ago. They now manage hostels in Rome and Milan, which opened in 2021.

“I believe that YellowSquare’s open and informal approach best meets the longing to the return of sharing that all travellers have after the tough times of the pandemic,” comments Fabio Coppola, chief visionary officer of YellowSquare. Marco, chief navigator officer, echoes his brother’s thoughts: “We like the idea of starting up again with this opening in Florence, a city that has always been focused on the good life, on discovery, art and curiosity. That’s why we hope to become a benchmark for whoever comes to visit these amazing places, for everyone who comes to work or study here, as well as for local residents and all Florentines.”

A cosmopolitan attitude and sustainable approach define the experience-centric hostel with 250 beds in dorms and 12 private rooms, all with a retro design by Florentine firm Pierattelli Architetture. More than 5,000 square metres of shared indoor and outdoor space near the Novoli neighbourhood will be open to all for events, coworking, cooking courses, relaxation, and even a stunning rooftop pool. All-day dining is available as well as the basement for underground culture and nighttime cocktails at Bargiù.

Erected in 1935 as a drug dispensary for tuberculosis patients, the building has now come back to life. The future looks bright; it looks yellow.

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