Florence lovers around the world now have the opportunity to become early adopters of the city’s first NFTs with artist Gianluca Biscalchin’s digital rendering of the Duomo as a T-bone steak. The venture is a revolutionary travel sticker of the Web3 era and comes from the Italian Wine Crypto Bank.
The unalterable digital souvenir, which costs 250 euro, was officially launched today during an event at the Chianti Classico winery Villa Calcinaia, in partnership with The Florentine.
The NFT (non-fungible token) comes as a package of real-life experiences, such as a Florentine steak meal for two at renowned restaurants such as Cammillo, Cibrèo, Da Burde, L’Ora d’Aria, Regina Bistecca and Tullio a Montebeni, paired with Chianti Classico 2018 of Villa Calcinaia, in addition to other utilities like an annual digital subscription to The Florentine and Aldo Fiordelli’s book La fiorentina. Hosts, butchers and wines of the real steak and a wine and cheese tasting at Villa Calcinaia.
The presentation was attended by Anna Paclet for the Italian Wine Crypto Bank; wine writer Andrea Gori, who came up with the idea of the NFT to promote bistecca alla Fiorentina; Sebastiano Capponi, winemaker and director of Villa Calcinaia; Helen Farrell, editor in chief of The Florentine; and Aldo Fiordelli. During the launch, Paolo Gori, chef patron at Da Burde, and Marco Stabile, chef patron at L’Ora d’Aria, showed their different ways of cooking bistecca alla Fiorentina.