DF#09 – Doing the math

FREE DOWNLOAD – Summer 2023

DF Magazine is a magazine aimed at promoting Florence as a quality destination by Destination Florence Convention and Visitors Bureau.

Cover photo: Multi-award-winning artist FLuX is a master of avant-garde realism in oils, drawing and digital painting. He has collaborated with Swatch and Apple, among others, and his work is exhibited globally. www.fluxartist.com



Summer shines through in Issue 9 of Destination Florence Magazine as Florence’s official four-month events showcase Estate Fiorentina gets underway, bringing quality culture to the sun-kissed streets and piazzas.

Firenze Convention Bureau secures yet more top-tier trade events, congresses and conventions as security company Verisure holds its sales convention at the Maggio Musicale Fiorentina theatre, CIPA greets cultural heritage researchers at the University of Florence and the Associations World Congress welcomes events professionals to Firenze Fiera. Meanwhile, Florence-based events solutions company Tecnoconference is celebrating its 40th year of business.

In this issue, we head for the hills to explore the organized hiking trails promoted by Feel Florence and Destination Florence as well as speaking with SlowTourTuscany’s founder Annalisa Menconi about sustainable tourism choices. Down at Manifattura Tabacchi, changes are underway with new restaurants, cafes, stores and more at Florence’s urban regeneration project par excellence.

The destination wedding industry turns the limelight on the hills of Florence as a big-scale Lebanese wedding takes place at Villa di Maiano with the support of Tuscany for Weddings, the dedicated division of Destination Florence Convention & Visitors Bureau operating on
behalf of Toscana Promozione Turistica.

DF Magazine promotes Florence as a quality destination and is created by the Destination Florence Convention and Visitors Bureau in partnership with The Florentine.



For 20+ years, Destination Florence Convention & Visitors Bureau has been the official association for promoting Florence as a destination. The mission is to attract quality leisure tourism, MICE (meetings, incentives, conferences, events) and destination weddings.