Pitti Fragranze 24 is about to begin at Florence’s Stazione Leopolda, offering visitors the chance to discover fragrances and beauty offerings from 290 brands, 75 per cent of which come from international markets. It is a unique opportunity to get an early glimpse of the trends shaping the industry and to meet the key figures behind the world of niche perfumery and innovative skincare. Fragranze will run through Sunday, with three days packed with events, presentations and new discoveries throughout Florence.
Flower tasting + independent fragrances
Starting the showcase on Friday night, Campomarzio70 Firenze welcomed noses to its elegant store in via della Condotta for an evening of flower tasting, paired cocktails and scents. More like an intimate olfactory salon than a traditional perfumery, the boutique offers a curated selection of independent and luxury fragrance houses alongside high-end cosmetics, home scents and design accessories. Its appeal lies in the opportunity to discover distinctive, less commercial fragrances that are rarely found in mainstream beauty stores, with personalized consultations available to help clients navigate the collection. The boutique also hosts olfactory workshops by appointment, further positioning it as a place not simply to shop for perfume, but to explore the art and culture of scent. Its roster includes celebrated names such as Frederic Malle, Orto Parisi, Nasomatto, Matière Première, Maison Francis Kurkdjian, Marc-Antoine Barrois, Memo Paris, Essential Parfums, Byredo, Penhaligon’s and Liberty.
Maison Tahité pop-up at The Social Hub Florence Lavagnini
During Pitti Fragranze, Maison Tahité takes over the downstairs Alice events space at The Social Hub Florence Lavagnini with a multisensory pop-up dedicated to the art of fragrance. At the centre of the experience is Cacao Libertine, the house’s sophisticated interpretation of the gourmand genre, created by perfumer David Maruitte and built around cocoa, caramel, vanilla, florals and warm spices. Meanwhile, up on the rooftop, ByTerry provides personalised make-up sessions by prior appointment to segreteria@kaon.it.
K-beauty at Palazzo Alfieri
At Place of Charme Palazzo Alfieri, Pitti Fragranze extends its exploration of beauty beyond fragrance with The Art of Skin Longevity, a masterclass devoted to the evolving concept of long-term skin health. Presented in collaboration with N.88 SRLS, exclusive European distributor of Korean skincare brand FROM THE SKIN, the experience explores advanced K-beauty, personalised skincare rituals and professional facial techniques, shifting the conversation from traditional anti-ageing towards skin resilience. Designed as a hands-on beauty and wellness experience, the events held on September 25, October 9 and 23 combine expert-led skincare sessions with light bites, desserts, cocktails and networking, creating a relaxed setting in which science, ritual and pleasure converge.
