Why is a IED Master’s different?

Innovative courses in the heart of Florence

IED Firenze
July 11, 2018 - 11:42

IED Firenze finds home in a contemporary building placed at the very centre of Florence's Renaissance architecture, just behind Brunelleschi's dome. In such an incomparable place for those who wish to learn from the past and help shape the future, the mix of tradition and innovation is the key element of the educational experience. IED Firenze pays a lot of attention to the enhancement of Tuscany and to the merging of different cultures, the recognition and affirmation of the relationship between fine craftsmanship and industry, the combination of classical and contemporary art, traditional and new wave schools of thought. A relation boosted by the strong connections between IED and Tuscany's industrial districts: in particular with the leather and Design district in Prato and the marble sector of Carrara.

 

 

The IED Master area in Firenze was born and structured to provide a high end, international post graduate training solution to all those young professionals really interested in learning “how to” when it comes to a specific profession. A IED Master is different where it provides and teaches how design, fashion, arts management, food-wine-tourism interact one with the other and how inspiration, creativity, trends, business ideas are a mix-match of design skills, management and business vision, food inspirations, lifestyle approach and fashion attitudes.

 

IED Firenze masters are:

 

 

 

Arts Management_English

 

An 11-month journey across Florence, Rome and Venice (1 week). The aim is to provide advanced knowledge about managing arts, fundraising, cultural contents among Museums, foundations, private galleries, cultural associations and companies.

 

 

Graphic design, focus on new media_English

 

Probably the best known master of our postgraduate area - it focuses on the new technologies for graphic design, art direction, communication language and multimedia devices. Graduates have gone on to become world class professionals doing TED Talks all over the globe and private pitches for Ministers and global leaders.

 

 

Fashion Business_English

 

This is a one-of-a-kind fashion deep dive for young professionals and talents who want to learn how to work in a fashion company and develop their own project and business. They actually get the basics to start a fashion business up with projects, workshops, case studies, hands on approach. Florence is the fifth fashion capital of the world and the partners that join IED are all examples of excellence in the fashion business worldwide: Luisaviaroma, Adidas, Pitti trade fair, Max Mara, Jacob Cohen, Vogue (fr. Sara Maino, who’s our scientific director for the fashion area, is the head of Vogue Talents and the Senior editor for Vogue Italy).

 

Brand design and management for food wine and tourism_English

 

One of our youngest Masters, born between Florence and Barcelona, it’s a unique opportunity for those who want to study how local cultures shape the Horeca business, how a wine company becomes international, and how to launch and develop a new food/wine/tourism market idea successfully. Our partners are selected carefully from among the top names: we proudly collaborate with Group Iglesia, AirBnB, Mercato Centrale, WineJobs, Comune di Firenze and many other world-relevant brands.

 

 

For Italian speakers we have a product-focused master programme: Design e innovazione per l’Alto Artigianato / Design - Innovation for Fine Craft which is a fully practical advanced and technical postgraduate course about the interactions between innovation and craftsmanship, deeply rooted in Florentine heritage and know-how. It’s a course that explores the boundaries of design towards a new way to connect innovation, tradition, products’ aesthetics, functionality and smartness. All the courses in this master are practical, with real projects for top brands (this year’s exclusive partner is Antonio Lupi Design), aiming to push forward creativity and technical abilities of the young professionals.

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