What makes Florence so appealing to travellers? This year, ‘readers gave Florence its highest marks in the sights and culture/arts categories. Its lowest scores were in the value category,' associate editor of T+L, Sarah Spagnolo, told TF. In the poll, readers, the vast majority of whom are American, also ‘noted that Florence is an easy city to navigate and is perfect for walking. They remark on the great collections of art, the beautiful scenery, and the rich history that the city offers,' Spagnolo added.