Emotional tourism app proves a success

Emotional tourism app proves a success

Once your rage at the queues to enter the Uffizi has subsided, go straight to Botticelli’s Birth of Venus to feel ecstatic or head for Michelangelo’s Tondo Doni for lasting joy. AppTripper (available from all major online stores) suggests routes best suited to your current mood

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Thu 15 Jan 2015 1:00 AM

Once your rage at the queues to enter the Uffizi has subsided, go straight to Botticelli’s Birth of Venus to feel ecstatic or head for Michelangelo’s Tondo Doni for lasting joy.tondo

AppTripper (available from all major online stores) suggests routes best suited to your current mood and emotional state. Click on the emoticon that best represents how you feel at the moment, AppTripper will suggest a tour of the most appropriate sights.

AppTripper’s tours cover major museums and monuments as well as cities. The first city tour adapted by AppTripper was for Naples, where the local start-up gained the backing of the city’s industrial union and made a deal with tour operator City Sightseeing Napoli. Agreements have also been signed between AppTripper, the Uffizi, Orvieto Cathedral and Turin city council.

The app not only offers ‘emotional tours’ of major Italian cities but also covers some favourite European destinations, such as Brussels, Istanbul, Paris, London, Berlin, Prague, Barcelona and Vienna, with more under development. AppTripper also offers a social network dimension, enabling users to share photos and experiences online.

CEO of AppTripper, Sebastian Deva, explained, ‘One development is the Uffizi Game Guide, the app for the Florentine museum that combines tourism with a game through AppTripper.’ The free game offers true-and-false questions about the gallery’s artwork as well as some fun facts about the museum. The game has been particularly well received—approximately 20,000 downloads—by American tourists, who seem to enjoy the combination of education and gaming.

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