Saving Italian words in piazza Santa Croce
LIGHT MODE
DARK MODE
Get 1 year from 27.50 €

Digital and paper subscriptions available worldwide

Subscribe now

Saving Italian words in piazza Santa Croce

bookmark
Mon 14 Oct 2019 8:53 AM

The #paroledasalvare campaign is attracting word lovers to Florence’s piazza Santa Croce, the latest stop on Bologna-based dictionary publisher Zanichelli’s nationwide tour. The aim is to save more than 3,000 Italian words that risk being lost forever.

 

 

 

 

 

 

Open between 11am and 7.30pm until October 19, the #AreaZ has already made its mark in Milan, Turin and Bologna, inviting people to choose a word and use it appropriately. An oversized dictionary stands in piazza Santa Croce complete with a touchscreen, which suggests a word worth saving. Having chosen the term and its meaning, users can post it on their Facebook and Instagram profile. If social media isn’t your preferred method of communication, opt to send a postcard in the post.

 

 

 

As part of the campaign, innovative fashion brand MSGM has adopted five words—impavido, impetuoso, illogico, vivido and radioso—featuring them on garments presented during Milan Fashion Week.  

 

 

 

 

A few Italian words worth saving

 

 

 

 

Abbindolare – to deceive

Ondìvago – uncertain, wavering

Recalcitrare – to baulk

Pusillanime – coward

Sciatto – slovenly

Related articles

ART + CULTURE

Palazzo Medici Riccardi: Oscar Ghiglia exhibition

Meet the artist once rated by Modigliani as Italy’s “only painter”.

ART + CULTURE

Boboli Gardens: 50 million euro to futureproof the Medici parkland

The royal park will receive 50 million euro for restoration and new amenities.

ART + CULTURE

Florence Baptistery restoration continues

This autumn, visitors will be able to see the mosaic dome up close due to restoration scaffolding.

LIGHT MODE
DARK MODE