Ruffino at Milano Design Week

Ruffino at Milano Design Week

The historic Tuscan winery returns to Milano Design Week until April 13 with the second edition of ORObyRUFFINO - The Art of Connection. 

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Wed 09 Apr 2025 10:14 AM

Inspired by the iconic Ruffino Chianti Classico Gran Selezione Riserva Ducale Oro and Italian design, the project fosters a dialogue between creative talent and exceptional wines, taking visitors on a journey of art and innovation.

ORObyRUFFINO Ruffino Milano Design Week

In collaboration with Triennale Milano, five artists have been invited to interpret the art of connection, creating original works that turn conviviality into art centred on gold.

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Agustina Bottoni, an Argentine designer based in Milan, explores the relationship between form, light and matter. Beatrice Dettori reinterprets wrought iron with a contemporary language. The Martinelli Venezia studio investigates the relationship between design and territory, working on projects that emphasize the materiality and symbolic value of objects. Millim Studio works at the intersection of art, design and visual storytelling, developing projects that play with perception and emotions. Uroš Mihić, a master of origami applied to design, uses paper folding as an expressive medium to create lightweight architectural structures with visual impact. 

“With this second edition of ORObyRUFFINO, the company continues to write an exciting chapter in its history,” comments Sandro Sartor, president and CEO of Ruffino. “This year, the central theme is the art of connection, a thread that runs through design, wine and beauty in all its forms. Our fine wines, together with the iconic Riserva Ducale Oro Chianti Classico Gran Selezione, have always been emblems of quality, elegance and conviviality, capable of creating authentic connections between people. They reaffirm their role as absolute protagonists, becoming the starting point for a journey that celebrates the uniquely Italian ability to weave together craftsmanship with innovative content.”

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