The G7 Tourism Ministers’ Meeting, the first in G7 history to be entirely dedicated to tourism, will take place in Florence from November 13 to 15.

Italy’s G7 presidency began on June 13-15 as heads of state and government were welcomed to Borgo Egnazia in Puglia for the Summit. Since then, ministerial meetings on a variety of macro areas have taken place across Italy. The G7 Tourism Ministers’ Meeting in Florence is the penultimate gathering of international ministers before the calendar closes with foreign affairs in Fiuggi on November 25-26.
Italian Minister of Tourism, Daniela Santanchè, will chair the meeting in Florence with ministers and heads of delegation expected to fly in from Canada, France, Germany, Japan, Italy, the United Kingdom, the United States of America and the European Union to affirm political recognition of tourism, based on the industry’s economic, social and cultural importance. Held at the Palazzo Vecchio with a gala dinner at Palazzo Gondi and a side trip to Monteriggioni, the meeting will focus on developing a solid shared position to steer the future of the tourism industry and to make the sector more sustainable from an economic, social and environmental point of view, in the context of rapidly evolving technologies. The agenda, divided into several sessions, will be also be attended by international organizations such as the OECD, UN Tourism as well as certain countries invited for outreach purposes and representatives of the private sector.
The working priorities identified by the Italian Presidency are tourism and socio-economic development opportunities; human capital – work, inclusion and skills; digitalization and artificial intelligence.

Before the G7 Meeting gets underway, an event will be held on November 13 at Palazzo Spini Feroni, which will bring together international stakeholders and the private sector to talk about AI and the investments made by leading Italian tourism brands in the fields of fashion, music, cruises, food and wine, design and industry.