Author: Alexandra Korey

Alexandra Korey is Head of Digital at The Florentine's sister company, Flod. She specializes in social media & digital strategy for tourism, culture and wine. In a past life, she was an art history professor with a PhD from the University of Chicago. For fun, she writes her blog, where she's been reporting on art, culture and life in Italy since 2004.
April 8, 2010

Virtual Tuscany

I have a job that any Italy-loving expat would envy. I work for the Tuscan region's social media team. I attend art events and exhibits, write about art in Tuscany, and promote it on a blog and via social media. In our office, Facebook is not blocked, but
December 10, 2009

Making the invisible visible

Women is an expression of love for the female artists of Florence's past. Jane Fortune has dug through the archives of the Florentine museums in search of women's names and their works, which are often in storage and away from the public eye. We learn that Florence conceals
October 8, 2009

‘Florence is the next Florence’

Last week, Giuliano da Empoli, superintendent of culture and ‘contemporary-ness' for the city of Florence, published a document called ‘Florence is the Next Florence: a strategy for contemporary art and culture in Florence' on the BarCamp website. In the spirit of crowdsourcing, this is a draft upon
June 2, 2005

Deal with garbage?

CRASH! The sound of broken glass shatters the silence of the dark, rainy night. My jet-lagged brain takes a moment to process. It’s a Sunday night in January 1999, and I have just fallen asleep in the apartment that I’ve rented over the Internet for